Marketing and Advertising Specialist

Job Title: Marketing and Advertising Specialist
Contract Type: Full Time
Location: Bahrain
Salary: Competitive
Contact Name: Aqeela Aziz
Contact Email:
Job Published: July 15, 2017 07:09

Job Description

Lazer Car Services was established in 1995, and is now one of the leading car service companies in Kingdom of Bahrain. As a company, we have grown organically and have successfully introduced the latest technology and equipment in all our branches.

We provide a series of modern professional services to all our customers making sure it meets all requirements to their utmost satisfaction. As a policy of updating our services with international standards, Lazer Car Services is a registered member of the International Car Wash Association (ICA).

We are looking for an enthusiastic and experienced Marketing and Advertising Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets, from brand awareness to product promotion. The role reports directly to the General Manager.


Duties and Responsibilities

  • Conducting market research to find answers about consumer requirements, habits and trends
  • Brainstorming and developing ideas for creative marketing campaigns
  • Developing marketing plans
  • Regular feedback on marketing plans
  • Maintain corporate identity
  • Generate tracking reports
  • Map and interpret competitors
  • Produce qualitative report for devising strategies
  • Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
  • Presents findings to teams to help guide the direction and activities of the department
  • Develops new marketing strategies and campaigns based on detailed analysis of market forces
  • Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
  • Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
  • Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
  • Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
  • Adjusts marketing plans as needed in response to data tracking efforts
  • Reports findings and results to upper management and executives

Marketing Specialist Skills:

  • Creativity, Innovative, Independent, Self-Starter, Adaptability, Knowledge of Media Channels and Marketing Strategy, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Managerial Skills, Public Speaking, Writing, Interpersonal Communication, Attention to Detail, Organisation, Multi-Tasker


To be considered for this role

  • Degree in Marketing or Business administration or similar
  • Minimum 2-3 years’ experience within Automotive
  • Experience with car service and cars wash services is a plus
  • Must be energetic and passionate
  • Well organised
  • Self-starter
  • Must work well unsupervised and be determined
  • GCC driving license
  • Valid GCC driving license 
Candidates must reside in the GCC, ideally Bahrain

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