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Brand Manager

Job Title: Brand Manager
Contract Type: Full Time
Location: GCC
Industry:
Salary: BHD 1,300 Basic Salary + Accommodation + Company Car + Education Allowance + Other Benefits
Reference: 17/04/12342
Contact Name: Kai Ogonor
Contact Email: kai.ogonor@aspiriti.com
Job Published: April 19, 2017 11:09

Job Description

The Role:

A fantastic opportunity awaits for a Brand Manager to join a well-established multi-branded automotive dealer network with a strong presence in there market place. The ideal candidate will have experience with a European automotive passenger vehicle brand at a main dealer and be able to take responsibility for developing plans, executing projects and initiatives that supports the broader short and long-term marketing strategy.

 

Responsibilities:

  • Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
  • Participates in brand strategy discussions and in setting a bulls-eye consumer target.
  • Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
  • Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
  • Analyzes historical new product launches, and reports on vitality rates.
  • Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
  • Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
  • Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.

 

To be considered for this role you must:

  • Must have B.S in Business or Marketing Courses.
  • 5 years’ work experience at managerial level for a European Automaker.
  • 2 years’ experience with French/European Automotive Brand.
  • Good technical knowledge of European car brands and competitors.
  • Strong market knowledge of automotive brands in the GCC.
  • Previous GCC experience preferred.
  • Fluency of English a must.

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