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Is Your Digital Presence Destroying Your CV?


Social Media – love it or hate it, 78% of all people in the world now have some form of digital presence.  Facebook, Instagram, LinkedIn, SnapChat, Twitter, Google +, Vine, YouTube whatever it is – you can be found, and more and more potential employers are doing just that.

Social profiling of applicants or promotion prospects is up 19% year on year at present so just what are employers finding on social media that’s prompting them to eliminate candidates from consideration?

The most common reasons to pass on a candidate included:

  • Job candidate posted provocative or inappropriate photographs or information – 46 percent
  • Job candidate posted information about them drinking or using drugs – 41 percent
  • Job candidates bad-mouthed their previous company or fellow employee – 36 percent
  • Job candidate had poor communication skills – 32 percent
  • Job candidate had discriminatory comments related to race, gender, religion etc. – 28 percent
  • Job candidate lied about qualifications – 25 percent
  • Job candidate shared confidential information from previous employers – 24 percent
  • Job candidate was linked to criminal behavior – 22 percent
  • Job candidate’s screen name was unprofessional – 21 percent
  • Job candidate lied about an absence – 13 percent 

However, one third (33 percent) of employers who research candidates on social networking sites say they’ve found content that made them more likely to hire a candidate. What’s more, nearly a quarter (23 percent) found content that directly led to them hiring the candidate.

Some of the most common reasons employers hired a candidate based on their social networking presence included:

  • Got a good feel for the job candidate’s personality, could see a good fit within the company culture – 46 percent
  • Job candidate’s background information supported their professional qualifications for the job – 45 percent
  • Job candidate’s site conveyed a professional image – 43 percent
  • Job candidate was well-rounded, showed a wide range of interests – 40 percent
  • Job candidate had great communication skills – 40 percent
  • Job candidate was creative – 36 percent
  • Job candidate received awards and accolades – 31 percent
  • Other people posted great references about the job candidate – 30 percent
  • Job candidate had interacted with my company’s social media accounts – 24 percent
  • Job candidate had a large amount of followers or subscribers – 14 percent

Looking for a new job or perhaps a potential promotion is in the wings?  Perhaps it’s time to undertake a social spring clean and look at your digital presence from another angle.


Source: CareerBuilder Social Media Survey

Posted by Maye Rosales on 1st March 2017