Is Your Digital Presence Destroying Your CV?
Social Media – love it or hate it, 78% of all people in the world now have some form of digital presence. Facebook, Instagram, LinkedIn, SnapChat, Twitter, Google +, Vine, YouTube whatever it is – you can be found, and more and more potential employers are doing just that.
Social profiling of applicants or promotion prospects is up 19% year on year at present so just what are employers finding on social media that’s prompting them to eliminate candidates from consideration?
The most common reasons to pass on a candidate included:
- Job candidate posted provocative or inappropriate photographs or information – 46 percent
- Job candidate posted information about them drinking or using drugs – 41 percent
- Job candidates bad-mouthed their previous company or fellow employee – 36 percent
- Job candidate had poor communication skills – 32 percent
- Job candidate had discriminatory comments related to race, gender, religion etc. – 28 percent
- Job candidate lied about qualifications – 25 percent
- Job candidate shared confidential information from previous employers – 24 percent
- Job candidate was linked to criminal behavior – 22 percent
- Job candidate’s screen name was unprofessional – 21 percent
- Job candidate lied about an absence – 13 percent
However, one third (33 percent) of employers who research candidates on social networking sites say they’ve found content that made them more likely to hire a candidate. What’s more, nearly a quarter (23 percent) found content that directly led to them hiring the candidate.
Some of the most common reasons employers hired a candidate based on their social networking presence included:
- Got a good feel for the job candidate’s personality, could see a good fit within the company culture – 46 percent
- Job candidate’s background information supported their professional qualifications for the job – 45 percent
- Job candidate’s site conveyed a professional image – 43 percent
- Job candidate was well-rounded, showed a wide range of interests – 40 percent
- Job candidate had great communication skills – 40 percent
- Job candidate was creative – 36 percent
- Job candidate received awards and accolades – 31 percent
- Other people posted great references about the job candidate – 30 percent
- Job candidate had interacted with my company’s social media accounts – 24 percent
- Job candidate had a large amount of followers or subscribers – 14 percent
Looking for a new job or perhaps a potential promotion is in the wings? Perhaps it’s time to undertake a social spring clean and look at your digital presence from another angle.
Source: CareerBuilder Social Media Survey
Posted by Maye Rosales on 1st March 2017